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Europe's Fashion History, Just a Click Away





Europe's Fashion History, Archives ambitious fashion debut made on May 2, when, as Europeana Fashion is online about 100,000 digital data in 22 museums and the European institutions - the Gallery 1921 embroidered dress Madeleine Vionnet and Diana Vreeland is the designer Emilio Pucci.

The goal is to get a total of 700,000 associated equipment in fashion in a digital form and on the Internet in March 2015, in order to achieve the history of European fashion for future generations.

"This is the first attempt at such a remarkable collection of fashion content and archives and museums public and private," said Alessandra Arezzi Bosa, a conservative so independent in Florence, which monitors the content of the site and communication. "And this is certainly one of the major challenges of the project content, fashion and easily dispersed."

The project is presented by about 24 million cultural objects as the Mona Lisa and the Gutenberg Bible An offshoot of Europeana, an online digital library of images of five years.

Well, those who will www.europeanafashion.eu find information on the program, to find your blog to their development, social area RSS Twitter and Facebook Places, and a list of fashion events across Europe.

Once the page is fully completed, say the organizers, users can download the files by date, designer, looking section or keyword. Click on the photo to open a detailed view and more information and photos, if available.

The products include fashion shows pictures, gateways, museum exhibitions and fashion exhibition premises; Video; Biographies; Blogs? Documents such as show invitations that can be considered works of art in their own right; and magazines of the 18th century.

Beyond the Web Europeana mode provides a series of conferences with "the fashion industry and community GLAM" on 17 and 18 April in Florence, and the organizers consider virtual exhibitions, showcases and cooperation agreement with Wikimedia events.

Ms. Bosa Arezzi and Marco Rendina, investigators and new expert digital media Fondazione Rinascimento, a non-profit Italian organization who came up with the idea of ​​Europeana Fashion few years, when they realized the limits of the zone of origin.

Mode "If you search for" Who will be the mode at the end Europeana "Europeana, 5935 are digital, which is not to find digital objects over 24 million," said Mr. Arezzi Bosa.

It turned out that the Fashion Museum of Antwerp in Belgium, worked in the same idea, so that the two groups joined forces.

Museums in Asia and the United States have begun similar initiatives in their online fashion collections to start, but not as comprehensive, wife Bosa Arezzi said.

Fondazione, in Florence, in which the project is coordinated. The secretary, Marco Rufino, as Europeana Fashion is a general coordinator, served as Mr. Rendina by the technical director.

The European Commission has 80 percent of the total of € 3.3 million, 4.4 million in 2015 from $ budget provided by the remaining partners. The partners have agreed to the creation of Europeana Fashion Foundation to manage the site and its contents after 2015 Update.


Participants from 12 European countries, including institutions such as Les Arts Décoratifs in Paris; Fashion Museum in Antwerp, which represents 100,000 objects are available; and the Victoria & Albert Museum in London. Victoria & Albert Museum, approximately 8,000 catalog records and images, such as images built from red satin corset, yellow skin and a beard in 1883 and a silk dress, which promote the referenced day of the 1873 Marquess of Bristol. Intense purple color dress looks kind of bright colors popular at the time.

"Europeana to create a fashion designer Gate, and anyone else who is in vogue, can be used as a" one-stop shop, "says Heather Cave director of collection management and Resource Planning Museum, the Victoria & Albert, which also helps to develop a multilingual thesaurus status area.

Other partners are small museums, including the Museum of Rossimoda Shoe near Venice, shoes 12000 photos provided; Photo agencies such as Catwalk Photos Brussels; Fashion schools; and Missoni fashion houses, such as Emilio Pucci.

"Fashion is now part of the general tariff system and part of the cultural of Europe", Laudomia Pucci di Barsento, vice president and director of video and Emilio Pucci and its owner Fondazione Archivio Emilio Pucci, which began digitizing files from 10 years ago,

"Serious reflection on the culture and history of fashion niche website is a must."


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